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How much does InsertLead cost?
InsertLead's pricing is a 5-tier ladder: Starter $49, Growth $99, Scale $199, Empire $399, and Monolith (custom). Each tier scales the number of rotating phone numbers and the daily SMS budget so deliverability stays healthy as your volume grows. Twilio and Anthropic bill you separately to your own accounts — we never markup either. Only Starter is open during private beta; the rest unlock as we open up.
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The 5 tiers, side by side
- Starter ($49/mo) — 2,000 leads/mo, 1 phone number, ~1,000 SMS/day. The "side hustler" tier. Open during private beta.
- Growth ($99/mo) — 5,000 leads/mo, 2 rotating numbers, ~2,000 SMS/day. Solo professional volume.
- Scale ($199/mo) — 12,000 leads/mo, 4 rotating numbers, ~4,000 SMS/day. Multi-market wholesalers.
- Empire ($399/mo) — 30,000 leads/mo, 8 rotating numbers, ~8,000 SMS/day. High-volume operators.
- Monolith (Contact Sales) — 30,000+ leads/mo, custom number pool, custom daily volume, custom A2P trust profile.
Number rotation is the lever that lets you scale send volume without burning sender reputation. Read the rotation flow. Use the calculator to figure out which tier fits your volume.
What's included on every tier
Every tier — Starter through Empire — includes the full feature set:
- AI autoresponder with handoff (Claude Haiku 4.5)
- CSV import with auto-detection, normalization, and dedup
- Drag-drop CRM with Cold / Warm / Hot / Follow-up stages
- Adaptive throttling (10-30 second jitter on every send)
- Six-layer DNC defenses + global cross-tenant DNC
- Quiet hours queue (9 PM-8 AM hold in recipient's local timezone)
- Mobile-ready inbox
- Per-user AI budget cap with auto-pause
- Hosted compliance trust pages (Full Setup onboarding only)
We don't gate features by tier. Higher tiers unlock more phone numbers and higher daily SMS budgets, not new functionality.
What's billed separately by Twilio + Anthropic
InsertLead is a Compliance Wrapper around your own Twilio + Anthropic accounts, so those costs are separate:
- Twilio: ~$0.0083 per outbound SMS segment for A2P 10DLC traffic (current US rate). Plus ~$10/mo A2P campaign maintenance and ~$1.15/mo per phone number. Full A2P cost breakdown.
- Anthropic: Claude Haiku 4.5 at $1.00 per million input tokens, $5.00 per million output tokens. With prompt caching, a typical 4-turn conversation costs $0.001-$0.003. A $10 prepaid deposit usually lasts a month. More on BYOK.
Total monthly all-in for a Starter wholesaler running 2,000 leads with 200 replies: $49 (us) + ~$25 (Twilio) + ~$3-5 (Anthropic) = ~$77-79/mo.
How to pick a tier
Two questions:
- How many leads will you import per month? Match against the lead-cap column. Starter 2k, Growth 5k, Scale 12k, Empire 30k.
- What's your daily SMS volume? Divide by 1,000 to get the minimum number of phones you need. Starter is 1, Growth is 2, Scale is 4, Empire is 8.
Most beta wholesalers fit Starter or Growth comfortably for the first few months. You can upgrade tiers without losing any data.
Why only Starter is open in beta
We're still operationalizing the higher-volume tiers (number rotation infrastructure, multi-number A2P registration flows, the trust pages). We'd rather under-promise than ship a Scale tier that doesn't deliver Scale-tier reliability. Beta access is invitation-style, biased toward early Starter customers, and the rest of the ladder opens as the infrastructure stabilizes.
If you specifically need higher volume right now, talk to us about Monolith — we can custom-configure for higher-priority customers ahead of the general open. Email us.
Ready to try it? Request beta access