InsertLead is a Compliance Wrapper around your own Twilio and Anthropic accounts. Adaptive throttling, rotating numbers, and hosted trust pages protect your A2P 10DLC reputation while AI handles the conversations.
BYOT. BYOK. Your data, your numbers, your sender reputation.
6 messages free. Real Claude, real reply.
REI Reply, LaunchControl, and Batch Leads charge you a monthly seat and a per-message markup, route every text through their pool of shared Twilio numbers, and lock your conversation history inside their dashboards. When their compliance team has a bad week, your account gets paused. When they raise prices, you have no leverage.
InsertLead flips that. You bring your own Twilio account — the same one you'd open in five minutes at twilio.com — and we send through it. You pay Twilio for messages directly (no middleman markup), you own your A2P 10DLC registration, and your conversation history lives in your database, not ours.
Same idea on the AI side. Want AI-written first-touch messages? Paste your own Anthropic or OpenAI key. We never see your spend, you never pay us a markup. Bring your tools. We just glue them together with software that doesn't suck.
The Compliance Wrapper
Nine things we built so your A2P reputation stays clean while AI does the talking. Each one runs on your own Twilio + Anthropic accounts — we just orchestrate.
Claude reads every reply, scores intent, and texts back in your voice at a human cadence. As the conversation moves, it pulls out motivation, condition, timeline, and price. The moment someone asks to talk or two of those four fields fill in, the lead lands in your Hot inbox with a one-line bridge text already sent. You jump in warm.
Paste your SID, auth token, and number. We never touch your spend or your A2P 10DLC registration. If we go down, your numbers and history are still yours.
Drop a $10 deposit at Anthropic, turn on auto-reload, paste the key. We never see your spend. No middleman markup on tokens.
Every send is jittered 10-30 seconds so carriers see a human pace, not a blast. Built specifically against 30007 spam filtering.
Each tier ships a pool of numbers. Outbound rotates per-send so no single number burns its reputation. More volume? More numbers, automatic.
Upload a CSV with multiple phones per person and we keep all of them, not just the first one. We pick the one most likely to reach a real human — Mobile beats Landline, toll-free gets dropped — and hold the rest in reserve so a bounced number doesn't kill the lead.
Connect more than one Twilio number and campaigns send round-robin across them. Each number's per-minute volume drops, your reputation stays clean, and the campaign finishes in the same wall-clock time. Replies stay sticky to the number that first messaged the lead so conversations never split.
Six layered opt-out checks including a Claude semantic-STOP classifier, a 47-phrase deterministic filter, and a platform-wide DNC list shared across every tenant. Once a number opts out, it stays out.
Drag leads through Cold, Warm, Hot, and Follow-up. Add notes inside the conversation. Every save is instant.
Reply from your phone the same way you'd text a friend. Sorted by most recent activity. No app to install.
Each tier comes with rotating phone numbers (more numbers = healthier sender reputation), a daily SMS budget Twilio will actually deliver, and a monthly lead cap. Twilio + Anthropic are billed separately to your accounts — no markup.
Built for the solo wholesaler running their first 2k drip.
Two rotating numbers, deeper pipeline, more conversations.
Multi-market wholesalers running daily campaigns.
Eight-number rotation, 30k contacts a month, and breathing room.
Custom volume, custom pacing, custom A2P trust profile.
Twilio + Anthropic billed direct to your accounts. See the all-in cost breakdown ↓
Free 7-day trial. Card on file required to start — no charge during the trial.
Pick a subscription tier, then pick how much hand-holding you want for the technical setup. Self-Serve is free. Assist + Full Setup are one-time fees we invoice directly.
BYOT + BYOK. 2-minute walkthrough video for Twilio webhook setup. Documented A2P checklist.
Pick this pathWe log into your Twilio with temporary access, wire the webhooks, and smoke-test the first send.
Talk to usWe audit your EIN paperwork, submit your A2P Brand + Campaign with Fast Track ($3 fee — 3-5 business days vs 3-4 weeks), and host your compliance page.
Talk to usIf you already have a Twilio account with an A2P 10DLC Brand + Campaign approved, skip this section — you're set. The numbers below are for wholesalers spinning up Twilio for the first time.
Figures from Twilio's A2P 10DLC pricing, current as of April 2026. None of these go to InsertLead — they're paid directly to Twilio out of your Twilio account.
Yes. That's the whole point — you sign up at twilio.com, register an A2P 10DLC brand and campaign (Twilio walks you through it), buy a number, and paste your credentials into InsertLead. Twilio bills you directly for messages. We never touch the money.
No. Every lead, message, and campaign is scoped to your account at the database query level. Multi-tenant isolation is the boundary we test most carefully.
Yes. AI campaign mode is bring-your-own-key. You paste an API key in settings, we use it to generate messages on your behalf. We don't see your spend and you never pay us a markup on tokens.
When you send a campaign with "Let AI handle replies" checked, every lead who texts back gets read by Claude. For each reply Claude scores the lead's interest, writes a short follow-up in your voice, and sends it from your Twilio number on a human-paced schedule (5 to 30 minutes between messages, max a few per day). It also extracts what the lead is telling you about why they're selling, the property's condition, their timeline, and price expectations — those four fields fill in across the thread on the lead's record. The moment the lead asks for a call, asks for a real person, or two of those four fields are filled, the AI sends a one-line "I'll reach out shortly" bridge text and the lead lands in your Hot inbox so you can take it from there. Hit "Pause AI" any time to take over. Set a monthly AI budget cap in settings and the autoresponder pauses automatically when you hit it.
You handle your own brand and campaign registration with Twilio, the same way you would on any other platform. Because the number is yours, your registration is yours — if you ever leave InsertLead, you keep it.
Drop it on the public forums. Beta members can post feature requests, complaints, and questions from their dashboard; everything else is visible to everyone (including folks who aren't signed up yet), so you can see what's already been asked before you post. Every beta build is shaped by what shows up there.
When we've got enough beta feedback to set a fair number. Waitlist signups will hear first.
Yes. CSV import handles Podio exports and most other common formats out of the box, normalizes addresses and phone numbers, and de-duplicates against your existing leads.
We're letting wholesalers in a few at a time. Tell us who you are and we'll reach out when the next round opens.
Request beta access